The trade fair stand is designed around simplicity, elegance and harmony - values close to the Omnires brand. The concept took its cue from the colours and forms of the OVO M+ and SHELL M+ fittings and collections, whose tones and shapes became the starting point for the whole arrangement. The main aim was an interior that never overwhelms - a neutral backdrop for the products that still subtly underlines them.
The space is divided into several functional zones - a meeting area, a VIP area, a reception with an information point and product display areas. One of the most eye-catching elements is an oversized presentation form of the ATENA COMFORT M+ bathtub, set at the back of the stand. Its sculptural form and bold finish make a striking, memorable accent. Subtle lighting and the rounded lines throughout give the whole a softness, while bringing order and harmony to the layout.
Materials such as marble, soft rugs and satin wall finishes underline the luxurious yet friendly character of the display. Spot lighting and gentle LED backlighting on the display units draw attention to the details without pulling focus from the products. The goal was a space that naturally communicates the brand's aesthetic and quality, while staying clear and functional throughout the fair presentation.